Facebook video streaming statistics

  • Video shared on social channels produces 1,200% more shares (engagement, advertising by viewers on your behalf) than text and images, combined
  • 82 percent of viewers say they prefer a live stream rather than static or pre-recorded posts
  • Live videos are watched 3x longer than video-on-demand on social platforms
  • Facebook is the second-largest video site worldwide
  • With 40% higher engagement rate than YouTube has – more exposure, more engagement.
  • Viewers watch videos for longer periods of time on Facebook than on YouTube

Out of all the media available, video content is the fastest-growing content online. People now watch more videos on social media than on any standalone site. On average, U.S. adults spend 6 hours a day watching video.

Source: dacast

 

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